About Us

Founded in 2016 by Jihad El Khatib — designer, gemologist, and certified diamond grader by HRD Antwerp — Aurum was built on a single belief: that fine jewellery belongs in your everyday life, not saved for special occasions.

Jihad spent years working across the jewellery industry before formalising his expertise through gemological study in 2008. After years of crafting bespoke pieces for retailers across the region, he saw a gap no one was filling — fine jewellery that was genuinely wearable, day in and day out, without sacrificing quality or craft.

That gap became Aurum.

Every piece is handcrafted for the modern woman — designed to be worn to work, to weekends, to whatever the day brings. From our studios in Beirut to the world, we create jewellery that becomes part of you, not just part of an occasion.

Welcome to Aurum. We made this for you.