Aurum is a luxury jewelry brand established in 2016, In Beirut, Lebanon by Designer and Certified Diamond Grader, Jihad El Khatib.
From a very young age, Jihad worked in jewelry shops, buying and selling readymade items.
He got the knowhow and the experience of the business by understanding the market of gold and precious stones.
Fascinated by the world of diamonds, he decided to study gemology in 2008, where he got his certification from HRD, Antwerp.
In 2012, Jihad decided to leave the retail business and focus on the custom-made jewelry. He opened a small workshop, where he teamed up with some of the best craftsmanship in the country. From this point on, he started selling his customized jewelry to many retailers, and made a big reputation for himself within the field.
Known by his ethics and good taste, alongside with his high-quality products, finishing, and attention to detail, he succeeded in gaining the trust and respect of his clients and colleagues.
Jihad realized that the fine jewelry market was missing the personalized, affordable style for the everyday look. A bespoke type of jewelry that contains diamond and precious stones, that individuals can wear all the time.
Always looking for a new challenge, he decided to embark on a new journey and design his own line.
Aurum Jewellery was created in 2016. Since then, the brand has managed to acquire clients all over the World.
Aurum’s designs are made for the modern independent woman and man who seek style and classiness.
Handcrafted for their everyday look, the brand gives its clients the opportunity to customize their design and create their own story, which is then crafted into a wearable, everlasting fine jewelry piece.