About Aurum

Founded in 2016, Aurum Jewellery was brought to life through a unique vision: to create one-of-a-kind statement pieces that add a touch of modern class and will enhance every woman’s personal sense of style.

With expertise in crafting high-quality products, Aurum ensures that every customer will find that special something they’ve been looking for, perhaps without even knowing what they wanted all along. Before becoming the company that it is today, the pieces were discovered by being sold through several retailers, showcased in exhibitions, and being made available online. Quickly establishing its reputation in the market, the company now stands as its own entity, a testament to personal progress and innovative thinking.

A Message from Founder, Designer & Certified Diamond Grader Jihad El Khatib

From when I was very young, I worked in several jewellery shops where I bought and sold ready-made items. As I grew older, I also grew more in love with the world of gems, stones, precious elements, and different styles that spoke to me on a personal level. With time, I gained the experience necessary to study gemology in 2008, resulting in my certification from HRD, Antwerp.

It was in 2012 that I left the retail business to focus on my true passion: creating custom-made jewellery. I spent the next few years selling these pieces to different retailers, gaining a reputation for myself in the field. But one day I had the realization that the fine jewellery world lacked the aspect of affordable, everyday chic styling.

With this insight in mind, Aurum was born.

Designed for the modern, independent woman, each piece is a testament to her individuality and personal story. Every customer who wears Aurum Jewellery is sure to stand out wherever she goes.

My name is Jihad El Khatib, and I can’t wait to help you make your next statement.